DTM vs F1 - What a difference a beer makes
With 3 weekends and 6 races gone, the DTM season is well underway. And looking at the current driver championship standings; 1) Mercedes 2) BMW and 3) Audi it's close on performance so far. On the manufacturers championship Mercedes is last but with only 48 point difference from BMW at first spot.
One of the changes to the 2016 DTM championship is the two races per weekend. One on Saturday and one on Sunday so fans get twice the action. Most of the DTM regulation is copied from the Formula 1, but in this case they made a good call to have two races in order to increase the value of a race weekend for the fans. And overall it seems that DTM wants to outperform the F1 in this area: please the fans. They actually are listening to the fans and want to improve the overall show. That's why the performance is balanced by having weight added to the quickest and winning cars. So BMW has + 5 Kg and Audi - 5 Kg. That helps to balance the chances of all manufacturers. If you compare this to the F1, there is no balance between engine manufacturers. Mercedes is dominating the last three seasons. Ferrari, Renault and especially Honda are having a hard time to catch up with them. Finally we see Red Bull with their Tag Heuer branded Renault closing up the Mercedes team. And Ferrari is second in line, but in qualifying they don’t have the pace.
Another improvement DTM has applied is the online media content that they provide. For example on YouTube DTM provides fans with live streaming broadcasts and also highlights of the whole weekend. Also the website provides lots of video and other materials. This is really great especially for fans that want to watch it afterwards. In comparison, the F1 has hired lawyers that will track an trace any video content on YouTube (and other channels) on F1 broadcasts and will make sure it's removed.
The official f1 channel doesn't offer you much more than an basic track introduction and some old (80's - 90's) videos and the occasional interview. And then you have the press conference meetings, 6 drivers that are bored by the obvious questions form the press during an hour. And in most cases they give the political answer to the question.
This week a new Global Partner was announced; Heineken. Over 250 Million Euro they will spend the coming years on advertising. They have promised to improve the interaction with fans, by using all social and event channels. Even Bernie Ecclestone was looking forward to the new and improved experience that this world brand will bring to the F1 family to increase the fan interaction and activation of the brand. Heineken has been successful in brand activation for many years in soccer. I'm looking forward to this exciting sponsor deal, and if it will match the DTM experience. What a difference a beer can make...
Read more on Heineken deal
One of the changes to the 2016 DTM championship is the two races per weekend. One on Saturday and one on Sunday so fans get twice the action. Most of the DTM regulation is copied from the Formula 1, but in this case they made a good call to have two races in order to increase the value of a race weekend for the fans. And overall it seems that DTM wants to outperform the F1 in this area: please the fans. They actually are listening to the fans and want to improve the overall show. That's why the performance is balanced by having weight added to the quickest and winning cars. So BMW has + 5 Kg and Audi - 5 Kg. That helps to balance the chances of all manufacturers. If you compare this to the F1, there is no balance between engine manufacturers. Mercedes is dominating the last three seasons. Ferrari, Renault and especially Honda are having a hard time to catch up with them. Finally we see Red Bull with their Tag Heuer branded Renault closing up the Mercedes team. And Ferrari is second in line, but in qualifying they don’t have the pace.
Another improvement DTM has applied is the online media content that they provide. For example on YouTube DTM provides fans with live streaming broadcasts and also highlights of the whole weekend. Also the website provides lots of video and other materials. This is really great especially for fans that want to watch it afterwards. In comparison, the F1 has hired lawyers that will track an trace any video content on YouTube (and other channels) on F1 broadcasts and will make sure it's removed.
The official f1 channel doesn't offer you much more than an basic track introduction and some old (80's - 90's) videos and the occasional interview. And then you have the press conference meetings, 6 drivers that are bored by the obvious questions form the press during an hour. And in most cases they give the political answer to the question.
This week a new Global Partner was announced; Heineken. Over 250 Million Euro they will spend the coming years on advertising. They have promised to improve the interaction with fans, by using all social and event channels. Even Bernie Ecclestone was looking forward to the new and improved experience that this world brand will bring to the F1 family to increase the fan interaction and activation of the brand. Heineken has been successful in brand activation for many years in soccer. I'm looking forward to this exciting sponsor deal, and if it will match the DTM experience. What a difference a beer can make...
Read more on Heineken deal